Hoobuy Finds
The Chinese daigou ( overseas purchasing agents ) market has evolved from informal individual operations to institutionalized e-commerce platforms. Current market is dominated by specialized daigou platforms while facing intense competition from cross-border e-commerce giants and social commerce innovators.
The daigou market reached ¥235 billion ( $34.1 billion )18 %
Major product categories include:
Position : Market leader in community-driven daigou services
Competitive Advantages :
Position : Decentralized daigou network
Competitive Advantages :
Position : Comprehensive cross-border platform
Competitive Advantages :
Position : Premium and authentic goods provider
Competitive Advantages :
Position : Niche daigou service providers
Competitive Advantages :
Challenges :
Increasing government regulation is driving informal daigou operators toward formal platforms with better compliance mechanisms.
Major platforms are investing in overseas warehousing and direct shipping to improve delivery speed and reduce costs.
Platforms that successfully integrate social content with purchasing functions are gaining competitive advantage.
International brands are increasingly working directly with platforms, reducing the need for intermediate daigou agents.
The daigou market is expected to continue growing at 12-15% annually, but will face increasing pressure from:
Platforms that can balance authenticity, price competitiveness, and regulatory compliance will likely gain market share in the coming years.